<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>Bottom Line Marketing &#38; Public Relations</title>
	<atom:link href="http://blmpr.wordpress.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://blmpr.wordpress.com</link>
	<description>We produce measurable results and have fun doing it. We&#039;re a Milwaukee-based marketing and PR firm that links strategic thinking and creative ideas with tactics that work.</description>
	<lastBuildDate>Mon, 13 Jun 2011 15:54:35 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='blmpr.wordpress.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://0.gravatar.com/blavatar/eb2ca25a9826b66f6318e50ea79e4b9c?s=96&#038;d=http%3A%2F%2Fs2.wp.com%2Fi%2Fbuttonw-com.png</url>
		<title>Bottom Line Marketing &#38; Public Relations</title>
		<link>http://blmpr.wordpress.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://blmpr.wordpress.com/osd.xml" title="Bottom Line Marketing &#38; Public Relations" />
	<atom:link rel='hub' href='http://blmpr.wordpress.com/?pushpress=hub'/>
		<item>
		<title>Telling a Tough Story</title>
		<link>http://blmpr.wordpress.com/2011/06/13/telling-a-tough-story/</link>
		<comments>http://blmpr.wordpress.com/2011/06/13/telling-a-tough-story/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 15:54:34 +0000</pubDate>
		<dc:creator>Jeffrey  Remsik</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://blmpr.wordpress.com/?p=286</guid>
		<description><![CDATA[In healthcare marketing, if you’re not talking about the obvious, you’re leaving most of your patients at risk. You’re failing at the most basic mandate of your job.

<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blmpr.wordpress.com&amp;blog=7570027&amp;post=286&amp;subd=blmpr&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blmpr.wordpress.com/2011/06/13/telling-a-tough-story/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/46c4f827f309f357cc7237413dc5b8f1?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">jeffreyremsik</media:title>
		</media:content>
	</item>
		<item>
		<title>Who Owns Your Brand?</title>
		<link>http://blmpr.wordpress.com/2011/06/01/who-owns-your-brand/</link>
		<comments>http://blmpr.wordpress.com/2011/06/01/who-owns-your-brand/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 14:56:56 +0000</pubDate>
		<dc:creator>Jeffrey  Remsik</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blmpr.wordpress.com/?p=278</guid>
		<description><![CDATA[Social media is teaching us an important lesson: we no longer own our brands. Anyone with Internet access and an opinion is helping to shape the perceptions about your company and its brand. You now have an unlimited number of brand managers – like it or not.

<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blmpr.wordpress.com&amp;blog=7570027&amp;post=278&amp;subd=blmpr&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blmpr.wordpress.com/2011/06/01/who-owns-your-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/46c4f827f309f357cc7237413dc5b8f1?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">jeffreyremsik</media:title>
		</media:content>
	</item>
		<item>
		<title>Writing Well: Stress Benefits Over Features</title>
		<link>http://blmpr.wordpress.com/2011/05/10/writing-well-stress-benefits-over-features/</link>
		<comments>http://blmpr.wordpress.com/2011/05/10/writing-well-stress-benefits-over-features/#comments</comments>
		<pubDate>Tue, 10 May 2011 18:43:59 +0000</pubDate>
		<dc:creator>Jeffrey  Remsik</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[BLMPR]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[internal communication]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blmpr.wordpress.com/?p=273</guid>
		<description><![CDATA[Most everything we write in business, from news releases to budget plans, seeks to prompt a response. In a news release, we want the editor or reporter to do a story on the latest development at your company. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blmpr.wordpress.com&amp;blog=7570027&amp;post=273&amp;subd=blmpr&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blmpr.wordpress.com/2011/05/10/writing-well-stress-benefits-over-features/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/46c4f827f309f357cc7237413dc5b8f1?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">jeffreyremsik</media:title>
		</media:content>
	</item>
		<item>
		<title>Wiki Ready?</title>
		<link>http://blmpr.wordpress.com/2011/03/14/wiki-ready/</link>
		<comments>http://blmpr.wordpress.com/2011/03/14/wiki-ready/#comments</comments>
		<pubDate>Mon, 14 Mar 2011 15:40:52 +0000</pubDate>
		<dc:creator>Jeffrey  Remsik</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[crisis communication]]></category>
		<category><![CDATA[internal communication]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blmpr.wordpress.com/?p=269</guid>
		<description><![CDATA[In an age when nearly any employee can walk out the door with critical data on a thumb drive or through remote access, companies are wise to identify the risks.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blmpr.wordpress.com&amp;blog=7570027&amp;post=269&amp;subd=blmpr&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blmpr.wordpress.com/2011/03/14/wiki-ready/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/46c4f827f309f357cc7237413dc5b8f1?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">jeffreyremsik</media:title>
		</media:content>
	</item>
		<item>
		<title>All Things Local</title>
		<link>http://blmpr.wordpress.com/2011/02/15/all-things-local/</link>
		<comments>http://blmpr.wordpress.com/2011/02/15/all-things-local/#comments</comments>
		<pubDate>Tue, 15 Feb 2011 16:53:06 +0000</pubDate>
		<dc:creator>Jeffrey  Remsik</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Wisconsin]]></category>

		<guid isPermaLink="false">http://blmpr.wordpress.com/?p=264</guid>
		<description><![CDATA[Being an effective player in the public policy debates in Washington, D.C. and state capitol buildings across the country has become mission critical for most companies today.

<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blmpr.wordpress.com&amp;blog=7570027&amp;post=264&amp;subd=blmpr&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blmpr.wordpress.com/2011/02/15/all-things-local/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/46c4f827f309f357cc7237413dc5b8f1?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">jeffreyremsik</media:title>
		</media:content>
	</item>
		<item>
		<title>Public Relations Effective in Building Brand Equity</title>
		<link>http://blmpr.wordpress.com/2010/08/18/public-relations-effective-in-building-brand-equity/</link>
		<comments>http://blmpr.wordpress.com/2010/08/18/public-relations-effective-in-building-brand-equity/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 14:18:42 +0000</pubDate>
		<dc:creator>Jeffrey  Remsik</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Who we are]]></category>
		<category><![CDATA[Bottom Line]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[internal communication]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[Value]]></category>

		<guid isPermaLink="false">http://blmpr.wordpress.com/?p=260</guid>
		<description><![CDATA[Public relations is particularly effective in building brand equity because of its ability to harness the power of third-party credibility to enhance brand awareness, brand loyalty, perceived quality and other brand associations that distinguish the brand from other market choices.
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blmpr.wordpress.com&amp;blog=7570027&amp;post=260&amp;subd=blmpr&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blmpr.wordpress.com/2010/08/18/public-relations-effective-in-building-brand-equity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/46c4f827f309f357cc7237413dc5b8f1?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">jeffreyremsik</media:title>
		</media:content>
	</item>
		<item>
		<title>More Than Money: Intrinsic Motivators Matter</title>
		<link>http://blmpr.wordpress.com/2010/07/22/more-than-money-intrinsic-motivators-matter/</link>
		<comments>http://blmpr.wordpress.com/2010/07/22/more-than-money-intrinsic-motivators-matter/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 13:35:11 +0000</pubDate>
		<dc:creator>Jeffrey  Remsik</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[finances]]></category>

		<guid isPermaLink="false">http://blmpr.wordpress.com/?p=252</guid>
		<description><![CDATA[What does it take to engage and motivate employees today. While financial rewards are often mentioned as a motivator, the most common were intrinsic motivators, according to a recent study of employee motivation by the Ashridge Business School.

<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blmpr.wordpress.com&amp;blog=7570027&amp;post=252&amp;subd=blmpr&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blmpr.wordpress.com/2010/07/22/more-than-money-intrinsic-motivators-matter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/46c4f827f309f357cc7237413dc5b8f1?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">jeffreyremsik</media:title>
		</media:content>
	</item>
		<item>
		<title>PR Spending of $8 Billion by 2013</title>
		<link>http://blmpr.wordpress.com/2010/03/16/pr-spending-of-8-billion-by-2013/</link>
		<comments>http://blmpr.wordpress.com/2010/03/16/pr-spending-of-8-billion-by-2013/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 15:27:39 +0000</pubDate>
		<dc:creator>Jeffrey  Remsik</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[BLMPR]]></category>
		<category><![CDATA[brand ambassador]]></category>
		<category><![CDATA[word-of-mouth marketing]]></category>

		<guid isPermaLink="false">http://blmpr.wordpress.com/?p=248</guid>
		<description><![CDATA[Spending on public relations will reach more than $8 billion by 2013, a 55 percent increase over 2008, according to the Communications Industry Forecast by private equity firm Veronis Suhler Stevenson (VSS) 

<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blmpr.wordpress.com&amp;blog=7570027&amp;post=248&amp;subd=blmpr&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blmpr.wordpress.com/2010/03/16/pr-spending-of-8-billion-by-2013/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/46c4f827f309f357cc7237413dc5b8f1?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">jeffreyremsik</media:title>
		</media:content>
	</item>
		<item>
		<title>Out of Sight—Out of Business</title>
		<link>http://blmpr.wordpress.com/2010/02/10/out-of-sight%e2%80%94out-of-business/</link>
		<comments>http://blmpr.wordpress.com/2010/02/10/out-of-sight%e2%80%94out-of-business/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 17:47:58 +0000</pubDate>
		<dc:creator>Jeffrey  Remsik</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[crisis communication]]></category>
		<category><![CDATA[Value]]></category>
		<category><![CDATA[value based pr]]></category>

		<guid isPermaLink="false">http://blmpr.wordpress.com/?p=243</guid>
		<description><![CDATA[A recent research report from The Nielsen Company shows that “out of sight” can mean “out of business” for financial services institutions.

What’s the most effective way to stay “in sight” and “top of mind?” The research indicates that public relations strategies are more likely than advertising to be effective in building consumer confidence in financial institutions.

<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blmpr.wordpress.com&amp;blog=7570027&amp;post=243&amp;subd=blmpr&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blmpr.wordpress.com/2010/02/10/out-of-sight%e2%80%94out-of-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/46c4f827f309f357cc7237413dc5b8f1?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">jeffreyremsik</media:title>
		</media:content>
	</item>
		<item>
		<title>Avoiding Catastrophic Cost</title>
		<link>http://blmpr.wordpress.com/2010/01/12/avoiding-catastrophic-cost/</link>
		<comments>http://blmpr.wordpress.com/2010/01/12/avoiding-catastrophic-cost/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 15:37:03 +0000</pubDate>
		<dc:creator>Nicole Singer</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[BLMPR]]></category>
		<category><![CDATA[Cost]]></category>
		<category><![CDATA[Crisis Communications]]></category>

		<guid isPermaLink="false">http://blmpr.wordpress.com/?p=239</guid>
		<description><![CDATA[One of the most elusive measures of public relations is the impact of quality counsel and crisis avoidance. One effective method is to examine the outcomes other companies experienced in similar crises.

<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blmpr.wordpress.com&amp;blog=7570027&amp;post=239&amp;subd=blmpr&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blmpr.wordpress.com/2010/01/12/avoiding-catastrophic-cost/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/3f43ee1cfe72f1c0eb7e2425bf412e7f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">nicrsing7</media:title>
		</media:content>
	</item>
	</channel>
</rss>
