A recent Weber Shandwick research report highlights a strong employee appetite for communications from senior executives about the impact of the economic recession on their company.
More than 70 percent of those surveyed felt that their company’s leadership should be communicating more about the current problems, yet 54 percent have not heard from company leaders at all on the impact of the financial recession on their company.
By comparison, 74 percent said they had heard colleagues and co-workers talking about the issue.
Of those who discussed the financial crisis, 86 percent said senior executives or management were “believable” and “trustworthy” sources on the topic.
Many companies have highlighted the need to invest in employee communications. The questions raised by the financial crisis underscore the need for senior voices to provide the information employees need to understand what’s needed and expected from them in the face of bad economic times.
